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Thursday, July 9, 2009

Social Media Tools

--Internal collaboration tools are much less mature than external social media tools.
--The "inside/outside" dichotomy is false. What if an internal person asks for a contact you're connected with on LinkedIn? Many situations link internal and external social networking in unexpected ways.
--Social networking is all about bringing more people into the conversation. But certain business conversations can't be public.
--All employees should sign an online use agreement to govern their online behavior and how it relates to your company.
--Social networks turn individuals into marketers for your company, but it can be very difficult to control the messages they send.
--You can use unique TinyURLs for links in social networking posts and use those URLs to track who has the most influence.
--The rules of appropriate social networking behavior change based on the audience. --There is no inference of confidentiality on public networks.
--The social networking presence of a job candidate can be a plus or minus, depending on how they're perceived.
--There are businesses out there to help companies leverage social networking.
--It's important to use business intelligence to analyze what's being said about your company, now and over time.
--There are many companies
--SkeltLab, Radian6, TechRigy, Sisomo, RightNow and others
--that can help you find conversations about your company, aggregate them, evaluate the positive/negative aspects and help you respond to them.

Social Networking functional applications strengths and weaknesses.

Blogs, for example, are fast and simple to create, easily findable via RSS, and can promote ongoing conversations with readers. On the other hand, they're unorganized, hard to keep up over time and easily spammed.

Microblogs like Twitter (or business versions like Yammer) are useful for quick customer support, a bit of marketing, listening to customers and link sharing, Byrne says. But Byrne challenged the conventional wisdom, saying Twitter is not good for having a discussion. He likened Twitter discussions to trying to have a long-distance conversation at a crowded football game from one section to another while shouting over everyone else's conversations.

Wikis, meanwhile, offer extraordinary power; make it possible for everyone to read, edit and review postings; and facilitate bottom-up communications. But wikis also are hard to organize, offer limited display/navigation options, and may require some training to maximize their value. In addition, wikis lack a controlling voice, making them dependent on the wisdom of crowds. That's why Byrne suggests designating a wiki gardener or steward to help keep things clear and on track.

And don't forget the old-school choice: discussion forums. Often disparaged in comparison to fancy new alternatives, forums remain popular and powerful. They're perfect for "many-to-many communications," Byrne says, and can be structured hierarchically. But while forums are a great solution for Q&A sessions, they're not well suited for multiple people trying to edit the same text.

Public networks like Facebook and LinkedIn can be used for marketing, recruitment, prospecting and brand enhancement. But you don't own the network or the content, Byrne points out, and companies must accept that fact to be successful.
There's not one best choice, Byrne says. The point is to find the right fit for your particular application, budget, location, etc. In addition, you can use multiple tools for a single purpose or multiple purposes.

Wednesday, July 8, 2009

Innovate Our Way Out Of Recession

Whether it's a faster way to move data, a cheaper way to power a car or a cleaner way to sweep up dust bunnies, the right innovation can deliver huge profits to an organization. But given today's fast-paced global marketplace and limited resources for research and development, companies often struggle simply to survive, let alone innovate.

Yet the same forces that have flattened our world may also yield new directions for the future of innovation. During a recent conference at the Mack Center for Technological Innovation, academics and business leaders argued that, rather than going back to the drawing board, companies should go outside their walls and tap into "innovation networks."

An "innovation network" is a web of people, institutions or companies outside of a firm that helps it solve problems or come up with new ideas. While organizations have formed alliances and strategic partnerships for hundreds of years, experts say this web of connections is becoming increasingly important today.

Despite their importance, alliances between companies only succeed about 40% of the time, said Wharton management professor Harbir Singh, a conference organizer and Mack Center co-director. "Why is the success rate not higher?" Singh asked. "How do we improve performance above 40%?"

Health & Safety Advise

If you think health and safety isn’t important in your company, think again. The Department of Labour is clamping down and doing more workplace inspections.

A lot of companies aren’t too worried about implementing health and safety in their workplace. On the one hand, management doesn’t want to spend money to implement health and safety. On the other, companies that do have health and safety policies, can’t get their employees to follow the procedures.Most people only realise the problem when an accident happens.

They get a visit from the Department of Labour, the employer gets laid with criminal charges and the business is shut down – which can cost some companies millions!Only then do they ask why procedures were not in place or followed correctly. Only then do they start to see how important health and safety is. By then, its too late.

• Recognise safety hazards without leaving your desk
• Implement effective safety procedures and regulations
• Prevent accidents before they happen
• Make sure you pass your health and safety inspection with flying colours
• Plus, save you thousands, maybe millions, of rand.

New profit heights for your business

You need to strike a balance between encouraging innovation and pursuing projects that are going to be profitable. Now's not the time for high risk or stray projects. The trick is to not stifle new ideas. Show your appreciation for any effort that's made to improve the business.

Those you can't focus on now, you may be able to revisit in more prosperous times.Empower your team - give them an entrepreneurial license - but keep a tight reign on the approval of projects. You can do this successully by appointing a task team for each initiative you decide to pursue. This will also ensure projects actually happen, once approved.Here's what each project team should consist of:

* The product/project champion: This person is often the "inventor" or originator of the idea. He'll ensure there aren't any unecessary delays. But he may not see faults in his "baby", he'll more likely have a blinkered approach to the project. He'll actively lead the team especially in the initial phases.* The enabler: This is someone who can get things done, cut red tape and barge through inaction and lethargy - for the entire project duration. Enablers tend to badger the other members.

* The devil's advocate: He keeps the team's feet on the ground and plays 'what if...' Devil's advocates look for potential problems.* The gatekeeper: He is the arbiter who ensures "fair play" and keeps the other members to the rules. This is so doable. Even if you're running a tight ship as most of us are.

So get started today. Get your team excited about being heard. Encourage them to keep their ears to the ground for ideas that can transform your business.

Lack of Focus can Fail you

Your chances of success are magnified exponentially if you have the ability to focus. Yet, focus is the trait most leaders struggle with.

It’s like watching a movie on TV. If you give it your undivided attention, you’ll be able to follow the plot, understand the characters, and ultimately enjoy the film. If, on the other hand, you keep jumping up to talk to your pals on the phone, cook a meal, or do your filing, you’re likely to miss some important things that are happening on screen.
And it's likely that once you’ve lost track of what’s going on, you’ll reach for the remote and watch something else instead.

It’s not that the film wasn’t good. It might have been a real blockbuster. But if you don’t focus, you’ll lose the plot and then lose interest.
The same is true in business.

If you force yourself to focus on the important projects and goals that will get you and your team to the next level, you'll see an amazing change to your productivity. You'll even be able to reduce the number of hours you work - with better results.

5 ways to get new customers

1. External lists: You can reach tens of thousands of extra potential customers by send your message out to an external list that you pay to send a message to. But it’s important to remember that you are shelling out money for this so your costs will go up. Therefore you need to be sure that what you send to a list you’ve paid for has already been proven to generate customers. A good way to search for lists is to type: “list broker” into Google.

2. External Websites: This is the same concept as external lists but with regard to websites. You might find for example a great website that gets tons of traffic but doesn’t actually keep a list of potential customers. If this is the case you could ask if you could buy space on the website to advertise your product or service.

3. Word of Mouth: Always ask your subscribers to tell their friends about your product or service. But remember that you shouldn’t let friends sign-up their friends themselves. Why not? Because this will only result in spam. Their friend will receive your email and not knowing why could mark it as spam. Not good. You should always encourage people to ask their friends to sign-up themselves.

4. Search Engine Optimisation: SEO refers to optimising the content of your website so that when people search for information in relation to your product or service, your site will appear in the search results.

5. Pay Per Click: This is where you pay for your advert to rank highly on Google and appear in the right hand search result box. Every time someone clicks on your ad, you pay a certain amount.

Thursday, June 11, 2009

Smart Social Networking For Your Small Business

Some techniques work and some don't. Here's a cheat sheet.

Next to mobility and cloud computing, social networking was the talk of Interop this year--especially at a conference session devoted to social software tools and a portion of the Unconference, where real SMB users talked about how to make the most of it.

External
--Branded community
--Tech support
--Reader interaction
--Partner collaboration
--Professional networking
--Hosted user blogs and blog comments (you host, but don't control, user postings)

Internal
--Project collaboration
--Enterprise collaboration
--Enterprise discussion (especially useful after a merger or acquisition)
--Information organization/filtering
--Knowledgebase management (collaboration)
--Communities of practice
--Enterprise networking (intranets and/or Facebook groups for employees); vendors include Ning and Lithium
Of course, where social networking takes place is only the first part of the puzzle.

The networking itself can take many forms:
Social Networking Functions
--Microblogs (Twitter)
--Wikis; vendors include MediaWiki (the foundation of Wikipedia), Atlassian, MindTouch and Socialtext)
--Project tracking/participation software
--Multimedia (video/audio, internal or external, including YouTube)
--Information ranking/filtering--voting
--Discussion forums
--Presence/instant messaging (IM)
--Public social networks, including Facebook, LinkedIn, Xing and MySpace .

Sunday, April 5, 2009

The customer not is always right?.

When the customer is not always right.

Customers are also not always right in the way they go about complaining. The most valid complaint can be undone by an unreasonable, abrasive bully who causes a scene and humiliates a staff member.

Yes we all know the stats that it costs more to win a new customer than to keep an existing customer, but good companies honour the obligation they have towards their staff as well. Have you ever considered how much it costs to recruit and train a replacement staff member?

getclosure! the online complaints management and customer affairs portal has pulled together this useful guide for consumers on when to complain, and how to complain in such a way that a satisfactory outcome is achieved.

WHEN YOU SHOULD COMPLAIN.

At getclosure! we believe the customer has the right to complain whenever they feel aggrieved by poor service ? here are some common sense guidelines on when to take issue with a supplier.
With the Consumer Protection Bill set to be signed into law imminently, South Africans will be among the best protected consumers in the world. It is up to each and every South African to be aware of their rights, in order to enforce them.

It is also a good idea to always read, and make sure you understand, any contract you sign. You have every right to do this, despite pushy salespeople going in for the close.
Finally if you are unsure of your rights, turn to one of the remedy providers listed on the getclosure

HOW TO COMPLAIN.

Once you have established that you do indeed have a legitimate complaint, here are a few handy hints about the best way to tackle shoddy customer service without losing your cool, and still arriving at a satisfactory outcome.

1. Raise the issue immediately ?

obviously first prize is to have your problem sorted out then and there. A free meal two weeks after the spoilt dinner with friends and family is not the same as having your incorrect order rectified on the spot..

2.Be clear on what the problem is and how you would like it to be fixed. ?

Your restaurant is a disgrace and I?ll never eat here again? is far less productive than ?I asked for my steak to be medium rare, not well done, please would you replace it??

3.Stay calm.

As frustrating as the situation may be, you are more likely to get a good response if you remain polite and assertive. Remember you are speaking to another person.

4. If the person you are talking to is unhelpful or seems unable to do anything about your request, ask to speak to someone more senior in the organisation. Businesses empower their staff to quickly rectify complaints using their own initiative

5. If you have the patience to deal with a call centre, take down the details of who you spoke to, the time of the call, and a reference number. This will make follow-ups easier.
6. If you still don?t arrive at a satisfactory outcome, or can?stand to deal with call centres, submit your complaint for free online and your complaint will get to the appropriate person in various organizations available at your disposal.

Tuesday, March 10, 2009

Using stumbling blocks as stepping stones

Everyone makes mistakes - and the busier you are, the more mistakes you will make. The only question is “How well and how effectively do you deal with the inevitable ups and downs of life?”You’ve got to learn how to benefit from your mistakes and how to remain positive in the face of adversity.

Step1. Let the light shine in.

This is achieved through the simple exercise of self-disclosure.
g troubled by things that may have happened in your past, you must be able to open up to at least one person. You have to be able to get those things off your chest. You must rid yourself of those thoughts and feelings by revealing them to someone who won’t make you feel guilty or ashamed of what has happened

Step2. Expect a lot out of life.

There are two ways to look at the world: the benevolent way and the malevolent way. People with a malevolent or negative worldview take a victim stance, seeing life as a continuous succession of problems and a process of unfairness and oppression..On the other hand, people with a benevolent or positive worldview see the world around them as filled with opportunities and possibilities. They believe that everything happens as part of a great process designed to make them successful and happy. They approach their lives, their work, and their relationships with optimism, cheerfulness, and a general attitude of positive expectations. They expect a lot, and they are seldom disappointed.

Step3• Flex your mental muscles

When you develop the skill of learning from your mistakes, you become the kind of person who welcomes obstacles and setbacks as opportunities to flex your mental muscles and move ahead. You look at problems as rungs on the ladder of success that you grab onto as you pull your way higher.One of the most common ways of dealing with a mistake is to fail to accept it when it occurs. This is invariably fatal to high achievement.

Step3.Cut your losses

Statistically speaking, 70% of all the decisions we make will be wrong. That’s an average. This means that some people will fail more than 70% of the time, and some will fail less.It is hard to believe that most of the decisions we make could turn out to be wrong in some way. If that is the case, how can our society continue to function at all? But the fact is that our society, our families, our companies, and our relationships continue to survive and thrive because intelligent people tend to cut their losses and minimise their mistakes.It is only when people refuse to accept that they have made a bad choice or decision - and prolong the consequences by sticking to it - that a mistake becomes extremely expensive and hurtful.

Step4. Learn from your mistakes

Learning from your mistakes - using them to better yourself and improve the quality of your thinking - is an essential skill that enables you to develop the resilience to be a master of change rather than a victim of change. The person who recognises that he has made a mistake and changes direction the fastest is the one who will win in an age of increasing information, technology, and competition.By remaining fast on your feet, you will be able to out-play and out-position your competition. You will become a creator of circumstances rather than a creature of circumstances.

Put the above ideas into action.

1. Imagine that your biggest problem or challenge in life has been sent to you at this moment to help you, to teach you something valuable. What could it be?

2. Be willing to cut your losses and walk away if you have made a mistake or a bad choice. Accept that you are not perfect, that you can’t be right all the time… and then get on with your life.
3. Learn from every mistake you make. Write down every lesson it contains. Use your mistakes in the present as stepping stones to great success in the future.

Tuesday, January 27, 2009

Pump Up Your Income

1. Invest in property.

You can make money - even in a down market - by buying properties that (a) are selling for well below their market value and (b) are in up-and-coming areas that have been untouched by the real estate "bubble". And property investing is a very passive form of income. After you've done the initial legwork of finding properties and lenders, you can sit back and let your properties appreciate. You can also collect rent, without lifting a finger.
Read this report for some tips about buying property at half-price:

2. Get a raise.

No matter how low you are on your company's food chain, you can get above-average raises. All you need to do is insert yourself into your company's profit stream. Contribute to your company's profits. Become skilled in selling, marketing, product development or profit management.

3. Start your own business.

This is possibly THE BEST way to supercharge your income. Create an Internet-driven business based on something you're interested in and/or already know something about, and you could wind up making six (or even
seven) figures in a few short years.
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