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Thursday, July 9, 2009

Social Media Tools

--Internal collaboration tools are much less mature than external social media tools.
--The "inside/outside" dichotomy is false. What if an internal person asks for a contact you're connected with on LinkedIn? Many situations link internal and external social networking in unexpected ways.
--Social networking is all about bringing more people into the conversation. But certain business conversations can't be public.
--All employees should sign an online use agreement to govern their online behavior and how it relates to your company.
--Social networks turn individuals into marketers for your company, but it can be very difficult to control the messages they send.
--You can use unique TinyURLs for links in social networking posts and use those URLs to track who has the most influence.
--The rules of appropriate social networking behavior change based on the audience. --There is no inference of confidentiality on public networks.
--The social networking presence of a job candidate can be a plus or minus, depending on how they're perceived.
--There are businesses out there to help companies leverage social networking.
--It's important to use business intelligence to analyze what's being said about your company, now and over time.
--There are many companies
--SkeltLab, Radian6, TechRigy, Sisomo, RightNow and others
--that can help you find conversations about your company, aggregate them, evaluate the positive/negative aspects and help you respond to them.

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